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About Us
JEWELRY WITH SOUL, MADE TO BE YOURS
We create pieces that tell stories — about heritage, beauty, and individuality. Whether worn daily or on special occasions, Ιveri jewelry is made to reflect your style, your spirit, and your moments. Designed with intention, crafted with care, and meant to be treasured.
Ιveri is a jewelry brand founded by Georgian designer Iveri Chelidze, who began his journey in 2003 by crafting one-of-a-kind pieces at home and presenting them at exhibitions across Georgia, Ukraine, and Kazakhstan. What started as a solo creative path gradually evolved into a family business rooted in passion and craftsmanship.
Over time, growing demand led the brand to expand production and refine its artistic identity. After the pandemic, the company transitioned from operating its own retail stores to building strong partnerships and focusing on online and wholesale distribution — making its work accessible to a wider audience.
Today, Ιveri stands for more than just beautiful jewelry. It represents a way of creating: slow, intentional, and expressive. Each piece reflects a unique balance between tradition and innovation, always staying true to its Georgian heritage and artisanal origins.
How We Create
At the heart of our collections are carefully selected semi-precious stones — including turquoise, coral, malachite, and lapis lazuli — as well as artistic use of imitation stones where needed. The brand is also known for its proprietary polymer techniques, which result in vibrant, custom-developed colors and textures.
Our workshop employs up to ten professional jewelers who bring each design to life, working in small batches to preserve uniqueness and quality. Ιveri also collaborates with other brands, offering full-cycle production: from design and 3D modeling to casting in brass, bronze, silver (and soon gold), plus precision finishing and surface treatment.
In addition to jewelry, we are launching a new line of original leather accessories under the Ιveri brand. These handcrafted items will complement our collections and be available through our online store — offering our customers new forms of beauty, all created with the same care and creativity.
The years have flown and today, over a decade later while that little cottage is just a memory, every day we can still be found behind the doors of our workshop, using slow unhurried methods to mindfully bring our natural products to life. At the heart of each one lies a blend of essential oils consciously created to help reconnect your mind, body and spirit.
Behind The Brand
From sketch to sculpture — every Ιveri piece begins with an idea and comes to life through hands, fire, and time-honored technique.
